Framework Agreement signed for the purchase of the seafood processing and marketing activities of the Antonio Verrini & Figli S.p.A Group
The plan for the enhancement of the fresh seafood sector continues. MARR is
taking over a reference business in the marketing of seafood products in Liguria
and Versilia, with more than 50 million Euros in sales in 2020
MARR S.p.A. (Milan: MARR.MI) the leading company in Italy in the marketing
and distribution of food and non-food products to the foodservice segment, has signed the binding
Framework Agreement for the purchase of all of the shares of a newly incorporated company, in which
all of the business activities of Antonio Verrini & Figli S.p.A. (“Verrini”), including the processing and
marketing of seafood products, and of Chef S.r.l. (“Chef”), which leases the going concern ot Chef
Seafood will be contributed.
Verrini, based in Genoa and operating through 5 distribution centres along the coast of Liguria and in
Viareggio and with a fleet of 50 refrigerated trucks, is a reference business in the marketing of seafood
products in Liguria and Versilia. The company, founded in the early 1950s, has been run by three
generations of the Verrini family, who have led it to over 48 million Euros in sales in 2020 (before the
pandemic, sales had been 58 million in 2019), with a significant specialisation in fresh products (over 2/3
of the sales) and processing of fresh and defrosted products. The operation includes the contribution of
the Chef business with over 7 million Euros in sales of seafood products in 2020, mainly to clients on the
Riviera of Romagna served by the distribution centre in San Clemente (Rimini).
The acquisition of product specialisation and skills – which also includes the confirmation of the
management team of Verrini in the persons of Alessandro and Manuel Verrini, the latter remaining in the
role of Chief Executive Officer – will enable MARR to enhance its presence in Liguria and Versilia
through the marketing of fresh seafood products, a type of product fostering client loyalty and the
consumption of which is increasing structurally.
From 1961 to 2017 the worldwide consumption of seafood products has increased at a rate of +3.1%
annually (FAO, 2020), with an annual pro-capita value of 20.5 kg in 2018. In Europe (EUMOFA, 2020),
the annual pro-capita consumption of seafood products is about 24.4 kg, a figure that rises to about 31
kg in Italy. The 20% of seafood consumption in Italy is out-of-home, a quota that in 2015-2019 recorded
a constant increase in real terms. Seafood consumption in out-of-home in Italy is thus an item that is
increasing in a country in which the consumption of such products is above the EU average, and with a
quota of fresh products that is about 36% of that of frozen products (EUMOFA, 2020).
MARR has for some time been developing a strategy to enhance its own presence and specialisation in
fresh seafood products, which in 2019, with over 100 million Euros in sales, represented about 10% of
the sales to the main client segment of the Street Market (restaurants and hotels not belonging to Groups
or Chains). In recent years, the rate of growth of fresh seafood products in the Street Market sector has
been more than that in the entire segment, also thanks to the product skills of the Seafood Centre (“Polo
Ittico”), a platform in Rimini dedicated to supplying and distributing domestic and imported fresh seafood
products to MARR’s distribution centres.
The operation, for which the stipulation of the closing is subject to the approval of the Antitrust Authority,
envisages a valorisation (including assumption of debts) of 8 million Euros and partly delayed payment,
in addition to an earn out subject to the achievement of targets in terms of returns and profits in 2022.
The operation also envisages the stipulation of lease contracts for 6 plus 6 years for the distribution
centres through which the Verrini Group operates.
Press release
The inclusion of the skills of the Verrini Group in the product range and distribution network of the MARR
Group is a further step in the implementation of the investment plan to enhance the presence of MARR
on the Market, a strategic priority confirmed since the beginning of the pandemic and implemented
through the increase in Customer service level.
By confirming its leadership through the Verrini operation, MARR is taking an important opportunity to
continue its role of aggregator in a Market which will go towards consolidation once the pandemic
emergency has been overcome, to the benefit especially of the more structured operators.
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